Holiday preparation tips for your small business – Small Business Corner
The holidays are right around the corner, so now is a perfect time to plan ahead for a successful holiday season! Many experienced business owners start the planning process in June or July even! As a small business owner, you certainly want to at least recognize the holidays. We have put together some ideas how you can do just that and capitalize on the holiday season too while you are at it!
Order your supplies
Remember to order any supplies you anticipate needing early to avoid those rush shipping charges that could happen later in the season. Being prepared will help you to meet your customers’ needs with ease and less stress!
You want to anticipate your holiday orders by ordering additional products and placing orders with your vendors well in advance of the busy holiday season.
Update your website
Is your business website ready for a busy holiday season? Now is the time to make any changes that are needed to get your website holiday ready. Many customers prefer to do the bulk of their holiday shopping online, so use that to your advantage and make sure your website is user friendly and easy to navigate.
Plan your marketing campaign
You want to build your holiday marketing campaign around what makes your business stand out from the crowd. Let your target audience know that you have what they need and since you are a small business, you actually care about them, so you will do it better than the big guys.
You definitely do not want to forget to plan for Small Business Saturday on November 30th!
For many small business owners, the holiday season can be the busiest—and most stressful—time of the year. Hopefully these tips will help you take advantage of the holiday surge, and stress less during the busy and potentially profitable upcoming holiday season!
We hope you find these tips helpful!
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